acm_6998 (Photo credit: Moriartys)
Social media has the power to not only drive attendance to your event, but it can make it the roast of the town. As event planners develop a strategy to promote events using social, it’s important that you understand how to use different platforms to promote your soiree and engage with your audience.
During this month’s roundtable discussion, Social Media Club of Phoenix will explore:
- Is targeting tweeters and inviting them to an event…spamming them?
- Spread the word: best practices for promoting events.
- From hashtags to Facebook posts, how do you make attendees more social?
- Get a 5-star rating, a look at how to engage attendees after your grand fete.
- What social apps, platforms, etc. do you use for events?
- Who’s done a great job and who’s been an epic fail.
- When has social media added value to an event, and how?
- How do you promote digital events, such as webinars or other forms of online interaction?
This month’s event will be held at Kelly’s at South Bridge in Old Town Scottsdale (7117 E. 6th Ave) from 6:00 pm – 7:30 pm. There is free parking in the underground garage at South Bridge (entrance near Barrio Queen), and as always attendance is free for everyone.
Social Media Club of Phoenix would like to invite members to join our round table discussion about how social media plays a role in your SEO strategy. Following our new interactive group meeting format will allow attendees to ask questions, give tips and receive advice from fellow experts across the Valley.
During our meeting we will discuss:
- What social media platforms are essential in your SEO strategy?
- What tricks or tips can you share with the group to help build their organic search ranking by using social platforms?
- What are your biggest challenges or questions?
- How do you think Google Search Plus Your World and Bing’s new integration of social media recommendations will affect your social strategy?
This month’s meeting will be held at Cadillac Ranch at Tempe Marketplace from 6:00 pm – 7:30 pm. As always parking and attendance is FREE, we just ask that you participate as much as possible.
Kevin Mitnick: Ghost in the Wires by Charis Tsevis
Big changes are afoot for the Phoenix Social Media Club; changes we think will make our monthly meetings a little more interactive and a little more social.
The past few months we’ve been holding small panel and individual topics, and while there have been some very good sessions they still tend towards being a bit like a classroom. There’s a lot of value in that, but we’re more of a sharing than an educational group. We want to have active discussions and sharing among everyone who comes, and build some solid connections between people who come regularly.
New format – interactive discussions
The next SMC’s are going to be a combination of open discussion and focused topic discussion. The first part of the meeting will be for anyone to bring up interesting social media things from the past month. It might be a new tool, a challenging situation, a great insight, a tough problem, or anything else they’d like to share or get feedback on.
The second part of the meeting will be a discussion on the topic of the month, and everyone will able to participate. Bring your laptop, because we be trying things together, sharing tips, and working on our own social sites as we talk. You may be an expert of the topic of the month who can share a lot, or a newbie on that topic who is there to learn, but everyone will have a chance to chime in.
New date and location
We’re changing from the long-standing 2nd Thursday of the month, and moving out to the east side of Phoenix. We will now be meeting on the 3rd Wednesday of every month at 6:00pm, and will be at the OHSO nanobrewery on 48th St and Indian School. OHSO has a great selection of beer and wine, and lots of tasty food to socailize over.
The after-SMC-discussions at District American Kitchen was very popular, so we chose a new location that allowed some of that same socializing. We’ll have a big group of tables put together to allow people to mingle and connect.
And an enormous thank you to Gannett Local for hosting SMC the past few months, and to District American Kitchen for those aforementioned after-SMC-discussions.
Update your calendars!
To be clear, there is not a meeting coming up on June 14th. Here’s the scoop for June’s meeting:
June Topic: Facebook page and group administration – tools, tips, challenges, and ideas
When: June 20th (3rd Weds of each month)
Where: OHSO nanobrewery, 48th St & Indian School
We’ll be updating our website, Facebook, and other places to reflect the new dates and locations, but let us know if we missed one. Hope to see you on the 20th to give this format a try and give us your thoughts!
This month at Social Media Club Phoenix, we want to pick your brain. The topic? How, when, where and what of managing social media. Some of you manage social professionally, while some of us simply dabble. What software or website do you use to manage Twitter? When do you find is the best time to post? How often should you change your Foursquare special? Let’s say I make an update to my Facebook page – what’s the best way to proofread it to make sure I didn’t goof something up?
We want your answers to these questions, and many more like them. Let’s get practical.
Join us on May 10th, 2012 at 6:30 PM at Gannett Local.
Image via CrunchBase
As of March 30th every business page on Facebook will have switched over to the new Timeline. While it’s a lot of work for marketers this switch up will change how you leverage the social networking giant’s platform. Why? Because there is more to Facebook’s new look than its cover photo or new layout.
During our roundtable discussion we’ll dive into topics that include:
- How to best use the milestones feature
- Why completing your business’ profile is important
- The changes in how the apps, tabs and welcomed page work
- Whether Timeline will change Facebook marketing
Don’t miss out on your chance to learn more. Join us on Thursday, April 12th from 6:30pm – 8:00pm at Gannett Local. Parking and attendance is FREE for all guests.
P.S. Send a little love to the people @gannettlocal for donating their time and space to SMC Phoenix.
Image via CrunchBase
This month the Social Media Club of Phoenix hosted its first Social Media Boot Camp of 2012. Hosted by Jerilyn Kruger and Daniel Moran the two-hour seminar focused on helping users understand essential elements for building their social strategies. The two presenters reviewed Facebook, Foursquare, LinkedIn and blogging platforms, tips for posting and must-include items in your campaigns.
If you were not able to attend the event, our experts were kind enough to post their presentations online via Slideshare. SMC Phoenix will host a quarterly Boot Camp with our next upcoming seminar to be held early summer 2012.
Don’t forget about our free monthly meetings that explore trending topics, new platforms and more. We meet the second Thursday of every month at 6:30pm.
Image via Wikipedia
Pinterest is the hottest new social platform, according to everyone on the internet – from my mother to Mashable. So… what should we do with it? What works best for businesses? How do brands even use Pinterest – can users log in under multiple accounts? Can you make private boards? How often should you promote your own content versus sharing others’ content? With all of the wedding dresses, high heels, and fancy handbags on there, can guys use Pinterest?
We’ll be talking Pinterest in a roundtable format this month. We want to hear from you: what’s the best thing you’ve found on Pinterest? Have you tried TheFancy.com yet? What brand is sharing content that you LOVE? Do you have a strategy for sharing content, or are you just pinning whatever and whenever you feel like it? Have you had more success with a certain type of content? What questions do YOU have about the site?
Join our conversation at 6:30 on Thursday, March 8th to talk about the hottest new platform. We’ll be meeting in the OC room at GannettLocal’s downtown Phoenix office, on the 10th floor just down the hall from our usual meeting spot. SMCPhoenix hopes to see you there!
Related articles
- Pinterest vs. Fancy (womma.org)
- Pinterest: Why should you be interested? [infographic] (methodshop.com)
- The Marketer’s Guide To Pinterest [Infographic] (socialtimes.com)
- A Pinterest for men: MANteresting.com (thestar.com)
Image via CrunchBase
On Friday, March 9th from 2:00pm – 3:00pm the Social Media Club of Phoenix is bringing Valley social junkies together for a Twitter chat. We will discuss how to measure and determine the success of your social presence. So be prepared to share your secrets, tips and more.
We’ll be asking the group questions that include:
- What tools do you use for measurement?
- How do you determine the campaign goals?
- How do you use analytics to refine your strategy?
- How do analytics play a role other marketing activities?
EVENT DETAILS:
Date: Friday, March 9th
Time: 2:00pm – 3:00pm
Topic: How you measure the success of a social media campaign
Hashtag: #smphxchat
Hosted by: Daniel Moran
You can also RSVP on Facebook. Please share this event with anyone you think may be interested.
courtesy of tartanpodcast
Join us on Thursday, March 1st at Gannett Local for Social Media Camp – hosted by SMC Phoenix and presented by Jerilyn Kruger and Daniel Moran. Social Media Camp is designed to help people and businesses harness the power of social media.
This 2-hour camp will be held from 6:00pm – 8:00pm at Gannett Local (Arizona Republic building at 200 E Van Buren St.) in downtown Phoenix. Please keep in mind this event is designed for novice users with some experience with social media.
Space is limited. To reserve your spot RSVP HERE
We will cover the essential elements of your social strategy:
- How to select platforms
- Understanding where your audience lives online
- Special focus on: LinkedIn, Foursquare and blogging
- Posting 101
- Tricks for engagement
- Integrating key words
- How many posts equal too much?
- MUST have items in your strategy
- Ability to share
- Social plug-ins
- Integration with other marketing/PR strategies
- Resources
- Highlighting must-read sites, etc.
Be sure to RSVP. We look forward to seeing you at Social Media Camp.
For our February session we are going to be taking a hard look at one of the fastest growing, most important, and possibly least understood social networks – Google+
In spite of just hitting 100 million users, a lot of people are not sure what to make out of Google’s offering. Is it a competitor to Facebook? Does it drive traffic? How should people build their Circles? Should I even care?
The answer to the last question is a definite YES! We will talk about how Google+ can benefit both individuals and brands, and we will discuss:
- Why Google+ needs to be taken seriously
- Why circles are incredible and how to build them effectively
- 5 pro-tips for building your brand on Google+
- 5 pro-tips to build your business or clients on Google+
- Using and loving Google Hangouts
Join us Thursday, February 9th from 6:30pm – 8:30pm as we dive into the world of Google+. The discussion will be led by Jeff Moriarty, Evo Terra and Daniel Moran, but we are encouraging everyone to share their tips and ideas for this exciting new platform.
Circle SMC Phoenix on Google+
We couldn’t really have a chat about this topic and not have a Google+ page, right? So add the SMC Phoenix Google+ page to your Circles and we will add you back.
