Kicking off 2010 with Tips, Trends, & Tactics for Winning Facebook Marketing

2010 January 6

tags: Chris Siestema, Evo Terra, facebook, Jay Baer, Jeff Widman, Katie Van Domelen, marketing, privacy, publishing, Scott McAndrew

by Jeff Moriarty

: Image via CrunchBase

The January 14th topic for Social Media Club Phoenix is a Facebook Deep Dive, which has been our most requested topic in our Uservoice forum. We have a fantastic moderator and panel to top it off, so highly recommend you make it down if you are serious about using Facebook.

WAY BEYOND THE WALL: Tips, Trends, & Tactics for Winning Facebook Marketing

Facebook isn’t a site, it’s a platform for publishing, customer service, and e-business. And, it’s constantly shifting and morphing. This expert panel will discuss all the new Facebook developments, and how to leverage them successfully in 2010. From Facebook Connect to applications, from social gaming to new contest rules, this fast-paced roundtable will dive into the deep end of the Facebook universe.

If you have specific topics you would like to cover, leave a comment here or on the Uservoice entry.

Moderator:

Jay Baer, President, Convince & Convert (www.convinceandconvert.com) @jaybaer, jason@convinceandconvert.com

Panelists:

Scott McAndrew, Director of Strategy, Terralever (www.terralever.com) @scottmcandrew, scottm@terralever.com
Chris Sietsema, Director of Interactive Marketing, Off Madison Ave (www.offmadisonave.com) @sietsema, chriss@offmadisonave.com
Katie Van Domelen, Social Content Manager, Sitewire (www.sitewire.net) @ktvan, kvandomelen@sitewire.net
Jeff Widman, Founder, BrandGlue (brandglue.com ) @glue, jeff@brandglue.com

Social Media 101

Evo Terra will be hosting Social Media 101 at 5:30 — sharp! This month Evo will tie into the Facebook theme with Facebook Privacy. This is an incredibly important topic for brands and individuals alike, so highly recommended!

Because he only has about 45 minutes for the class plus a Q & A session, please be on time. The class will end at 6:15, giving everyone plenty of time to make it to the main SMCPHX meeting that starts promptly at 6:30.

Feel free to come to either or both talks, at the Jobing.com offices!

Facebook is no different from a dating site (telegraph.co.uk)
Facebook Revamps Help Center For Its Growing Unwashed Masses (thenextweb.com)
Analyzing Facebook’s Forthcoming ReDesign (gigaom.com)
Facebook usage statistics by country – Dec 31st 2009 (nickburcher.com)

Social Media Club - Phoenix Recommends

The First and Only Rule of Social Media for Salesmen (Chris Conrey)
5 Myths About Being An Ignite Phoenix Presenter (Ignite Phoenix)
Social Media Club Phoenix (WesleyTech)

Jeff Moriarty

@Phoenix - No sin here. Tons about Social Media is over-hyped, and the idea that everyone must use it - or use it in the same way - is ridiculous. But to answer your question, you could use Social Media to help connect with our pretty strong local development community, and showcase your talent. SM really help breaks down geographic limits to connect with people. Would these discussions (they not really classes) be of help? Not sure. I'd see if a topic interests you and give one a try. This one is a Facebook dive and probably more marketing oriented, but drop in anytime.

@ScribeDevil - Thanks for the note - we'll add that to the question list!
ScribeDevil

Looking forward to the event!

I'm curious what the panel suggests page admins do to keep fans engaged with the brand. You can pretty much buy fans with Facebook ads. So how do you extract value from Facebook users after they've converted into fans?

Thanks!
Phoenix

I know I am committing the greatest of sins by asking but do you ever feel social media is over-hyped. Is there anything a seasoned phoenix based developer and programmer can learn from these classes? I guess I feel as a software engineer that there are upstart social media groups arriving. What can I learn?

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Kicking off 2010 with Tips, Trends, & Tactics for Winning Facebook Marketing