Yes, we know there are still almost two whole months left in 2013. But with holidays coming up (more on this later!), we figured we should talk about what happened this year now. Let’s not wait until it’s time to put up new calendars and to start trying to remember to write 2014 instead of 2013 on the one check we still have to write each month (you have one too, you know it!).
One of the big trends in social media over the last year was profit-seeking. Facebook is a public company; Twitter hot on its heels. Facebook’s income, driven by advertising, has increased dramatically in the past year.
What does the push for ad revenue mean for these platforms’ users? How do you feel about the idea of ads on Instagram? What about the big focus on “second-screen” experiences, tying social media interactions in to TV shows to try to get people to watch their favorite shows as they air, instead of after delays? Are Facebook and Twitter and other platforms moving too fast as they try to grow revenues, leaving their users behind?
What about location-based services? What’s going to happen to Google+ or MySpace? Are there any new services that are taking advantage of our renewed emphasis on sharing photos and video?
Help us answer these questions and talk about many more topics on November 20th at 6pm at our usual location, 200 E. Van Buren, on the 3rd floor. Bring your crystal ball, and if you know anyone with precognitive abilities, make sure to invite them!
We mentioned the holidays – we want to celebrate 2013′s end with you all! Save the date: Wednesday, December 11th.
Who has the time to post, track and measure every platform you manage on your own? It would be impossible without using a social management tool. The team at SMC Phoenix would like to help social junkies across the Valley explore tools used by local experts. We have invited team leaders from local companies to come share their experiences and take your questions.
Let’s meet your panel:
- Max Twietmeyer of GanetteLocal—working with small and mid-sized business nationwide, Max manages his portfolio of client’s social media campaigns, developing content and unique strategies.
- Wendy Barnes of U-Haul International, Inc.—as one of the driving forces behind U-Haul’s social media strategy, Wendy is responsible for managing its Facebook, Pinterest and Twitter accounts.
- Heather Lynne Herr of RightThisMinute—leading the social strategy for its nationally syndicated viral video news show, Heather focuses on building a community to support customer service, marketing and brand loyalty for RightThisMinute.
We look forward to seeing everyone on Wednesday, August 21 from 6:00 p.m.-7:30 p.m. at Gannett Local. We will head over to District Kitchen around 7:30 p.m. for some post-meeting cocktails, food and lively discussion.
Join SMC Phoenix on Wednesday, July 17 from 6:00 p.m. – 7:30 p.m. as we spotlight Z’Tejas’ social media strategy. The burgeoning restaurant group’s Director of Marketing Kennedy Turner will be tackling questions to give our group a snapshot into their social marketing.
He will focus on:
- Z’Tejas’ overall marketing strategy and how Twitter and Facebook are integrated
- Balancing social conversations with broadcasting information
- Integrating multimedia across Z’Tejas’ social platforms
- What tools they use to listen, schedule and measure success
Be sure to follow and like Z’Tejas because we will be opening the floor for questions. We will see you on Wednesday, July 17 at GannettLocal. After the meeting, join us at District Kitchen for some post-meeting cocktails, food and networking.
Let’s get ready to rumble.
SMC Phoenix is introducing a new round table discussion about mobile apps that make your life and managing social media channels easier. This new format will be intermixed with our regular panel discussions analyzing trends, platforms and social media strategies. We are asking members to come prepared to share their experiences, love, hatred and cool tricks with the various apps we select.
This month we will take an in-depth look at the personal note-taking apps Evernote and Springpad. To join in on our discussion you will need to:
- “Should I use Springpad or Evernote,” by Alan Henry of Lifehacker.com
- “Springpad’s new design makes organizing your life faster, makes your data more portable,” by Alan Henry of Lifehacker.com
- “I’ve been using Evernote all wrong, here’s why it’s actually amazing,” by Whitson Gordon of Lifehacker.com
- “Google Keep vs. Evernote and Springpad: No Competition,” by Melissa Tolentino of Silicon Angle
- Come prepared to share
We look forward to seeing everyone on Wednesday, June 19 from 6:00 p.m.-7:30 p.m. at Gannett Local. We will head over to District Kitchen around 7:30 p.m. for some post-meeting cocktails, food and lively discussion.
Don’t forget to download the apps. We will be expecting everyone to chime in and share their opinions.
On Wednesday, May 15, Social Media Club of Phoenix will host a round table discussion to help you navigate Instagram. We’ve invited Coley Arnold and Lindsay Holt, Owners of Junk in the Trunk Vintage Market; Karen Scheffe, Owner of Photographie; and Leslie-Jean Thornton, Professor of Journalism at ASU’s Walter Cronkite School.
Our lively discussion will tackle hard-hitting questions that to help you better understand Instagram and how you can use it to build your business or personal brand. At this month’s meeting we’ll:
- Discuss how to best use #hashtags on Instagram
- Explore best practices for running contests
- Learn how to measure engagement on Instagram
- Discover how tools like Inc361 can help collect and/or analyze data
- Spotlight tools to help you edit photos
We will see you on Wednesday, May 15 at 6:00 p.m. at GanettLocal.
GET TO KNOW OUR PANELISTS
Coley Arnold and Lindsay Holt – Owners of Junk in the Trunk Vintage Market
Find them on Instagram
They are girlfriends who share a common bond of always wanting more junk in their trunks. They share a passion for things old and rusty. They love home decor and finding a good bargain. They truly want to bring like-minded people together who share their passions and help them learn about new ones. They want to create an environment for people to bring their handmade creations and sweet vintage finds to one location for all to see, enjoy and buy.
Karen Scheffe – Owner of Elan Photographie
Find her on Instgram
Photography became her reality in 2008 when she picked up her first pro camera. Her passion swiftly became a lifestyle, as photography turned from a hobby to a full time career. She loves warm weather and is based out of phoenix. She’s a Canon girl, and always has been.
Leslie-Jean Thornton’s research focuses on professional journalism practices, convergence and new media. She has taught online media and advanced editing at the Cronkite School since 2004 after developing similar classes for the State University of New York at New Paltz. Before accepting a Freedom Forum fellowship for her doctoral work at the University of North Carolina at Chapel Hill, she was a newspaper editor in New York, Connecticut and Virginia..
Social media analytics is a powerful tool that should be used to fully understand the value and impact of your content on your customers.
This month at SMC Phoenix we will be taking a deep dive into analytics by discussing what you can and should do with analytics. We’ll also talk about the necessities of an analytics strategy and you’ll even walk away with 10 must-haves.
Our panelists of experts include:
Sean Bollinger: Director of Analytics at ethology
Samantha Leopoldi: SEO Specialist at SheKnows, LLC.
As always everyone is welcome to attend SMC Phoenix but keep in mind this month’s topic is for intermediate to advanced social media users. See you on Wednesday, April 17th at 6:00pm at GannettLocal.
And don’t forget we’ll be heading over to District Kitchen around 7:30pm for some post-meeting cocktails at 50% off.
When faced with a crisis it’s important to have a plan of action, so you’re ready to respond when it matters most. This is important for all companies, even if you are not at high-risk for controversy. SMC Phoenix is tapping local experts to share their expertise and experiences on managing a crisis.
This month we will be featuring Adam Fuller, corporate communications strategist senior for Salt River Project and Courtney Nush, director of interactive & social media marketing at Kahala (Cold Stone Creamery).
This round table discussion will allow you to ask direct questions, enabling you to walk away with tangible advice you can put into action. We will be asking our panelists to address important crisis topics that include:
- What crisis issues are you faced with as a social strategists?
- How do you deal with negative comments on social pages?
- When is ok not to engage?
- How do you manage the approval process?
- What are the top five must have items in a crisis plan?
March’s SMC Phoenix meeting will be held at Gannett Local (please send them a thank you shout out via Twitter) on Wednesday, March 20 from 6 p.m. – 7:30 p.m. As always attending and parking is FREE.
And don’t forget we have 50% off coupons for everyone who wants to head over to District Kitchen for after hours.
We look forward to seeing you at this month’s meeting. If you have specific questions you would like us to address, please post them on SMC Phoenix’s Facebook page.
Image courtesy of Flickr via benchilada
Greater Phoenix Chamber of Commerce is hosting a Marketing Summit on Friday, March 15th from noon to 4:30 p.m at the Edward Jones Training Facility. They are offering SMC Phoenix members a special rate of $35, a savings of $30.
To register, visit www.phoenixchamber.com/summit. Select the ‘member rate’ of $35 and enter SMCPHX as the organization name when promoted.
Here’s a little more about the summit:
Alisa Maclin, vice president of marketing for IBM’s Smarter Commerce Initiative will speak about understanding and connecting with your customers, and creating a positive customer experience.
Two Breakout Sessions:Novice Track: Session 1: What’s your story Speaker: Park Howell, president, Park & Co. Session 2: Creating a social media campaign Panel of experts include: Kristin Hassett, vice president of marketing, Valley of the Sun United Way
Adam Fuller, senior corporate communications strategist, SRP
Ashley Panter, digital content manager, Desert Botanical Gardens
Kandice Kwan, director of digital marketing, Fox Restaurant Concepts Experienced Track: Session 1: Multi-layered campaigns Speaker: Ray Artigue, president, The Artigue Agency Session 2: Maximize your social media efforts Panel of experts include: Kevin Kirkland, Co-founder and president, GroSocial
Heather Dopson, social media specialist, Infusionsoft
Preston Smith, demand generation specialist, Infusionsoft
Event Location:Edward Jones Edward Jones Training Facility
8333 S. River Pkwy.
Tempe, AZ 85284
We all know the use of mobile is on the rise, so making sure you have a mobile marketing strategy in place should be a top priority. So this month we’ve brought in two experts to discuss the importance of mobile when it comes to marketing.
Our mobile experts will cover:
- Building pages and/or apps for mobile
- Analytics of mobile
- Design for mobile
- Marketing campaigns for mobile
- The importance of building an overall mobile experience
We will be meeting at GannettLocal on Wed., February 20 from 6 p.m. – 7:30 p.m. Parking is free and located in the garage at 487 N. 2nd St (SE corner of 2nd St and Taylor). Don’t forget to mention you are with Social Media Club.
Image courtesy of Flickr by protoacademy